Business Development

Business Development

Business development is the creation of long-term value by identifying and implementing growth opportunities for our organization and our clients. The Zhana Corporation has the following capabilities through strategic partnerships/partners with years of experience and measurable results.

Key Team Members/Partners

Lorraine B. Edwards, President

(Founder & Chief Executive with an MBA in Marketing, Bachelors’ Degree in Computer Science and 25+ years of Information Technology and Management experience)

Elaine Green, Finance & Accounting

(E.GreenConsulting. Bachelors’ Degree in Accounting and 25 years Auditing experience with the N.C. Department of Revenue)

Lorraine Spann Edwards, Public Relations

(Lorraine Communications. A full-service PR agency founded on Lorraine Spann Edwards’ 30 years of experience in strategic communications.)

Mark Owens, Digital Marketing

(iRoster Entertainment)

Solina Smith, Social Media Management

(The Marketing Strategist)

Chalmbra Bernard, Touring & Events

(CB Enterprises)

Internal Operations

Erica, Publishing

Ashley, Merchandising

Megan, Executive Assistant

In addition to the team listed above, Zhana partners with graphic and website designers, recording studios, music producers, printers, national and international distributors, and others.

Capabilities

• Product Design, Development, and Distribution
  • Music (various formats)
  • Books (various formats)
  • Merchandise
• Digital and Social Media Marketing
  • Search Engine Optimization (SEO)
  • Social Media Platforms
  • Online Ads, Targeting, Prospecting
• Public Relations
  • Branding
  • Local, Regional and National Positioning
  • Outreach to Nontraditional Audiences (minorities and others identified as At-Risk)
• Nontraditional Revenue Streams
  • Sponsorships
  • Bookings and Tours
  • Event Management